SEO services in India can be classified into two categories. First ones are those who are known as White Hat SEOs, and the second ones are known as Black Hat SEO. A white hat SEO does not employ unethical means to get higher rankings in internet search engine results. It obeys all the rules & regulations of search engines, articles directories etc. On the other hand, black hat SEO employs unethical means to gain higher ranking in internet searches. It uses spam content and hidden text to achieve its aim. While black hat may give you short term benefits, its long term repercussions may be highly harmful. The online inventory management systemsearch engines may ban such a company and it may be penalized as well.
These days, SEO India is being increasingly associated with social media activities. An expert SEO services company could increase fan following for your sites on social networking sites like Twitter, Orkut, Facebook, MySpace etc. In this way, it could direct more traffic to your site. There is lot more that one has to do as part of SEO services. One has to analyze the competitors' sites and take steps to outwit them. Besides this, one also has to do keyword research analysis and anchor text optimization. A SEO services company also has to ensure that the navigation of site is user friendly and all links provided on the site are working properly and correctly.